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Partnership marks the brand’s first NIL sponsorship with an athlete.
April 15, 2024
By: Lianna Albrizio
Associate Editor
Sally Hansen has forged its first sports partnership with college basketball player Jared McCain, who has been named its new brand ambassador. According to the brand, his style and fearless self-expression make him ideal for the role. This collaboration is Sally Hansen’s first NIL sponsorship deal with an athlete. As the landscape of collegiate athletics evolves, Sally Hansen says it’s “leading the charge” in embracing individuality and inspiration within the realm of sport...
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